Sat Bisla Reflects on Four Decades in Music Ahead of MUSEXPO 2026: ‘There’s Always Something New To Learn’

Sat Bisla has spent much of his career connecting dots that the music industry didn’t yet know existed. Over the past four decades, the founder of A&R Worldwide has worked across radio, journalism, DJ culture and artist development, building a network that stretches from Los Angeles and London to emerging music hubs across Asia and Africa. Along the way, he has helped champion artists early in their careers while advising executives on how global music markets evolve, often long before those shifts become obvious to the rest of the industry.

Those connections eventually led to the creation of MUSEXPO, the annual conference Bisla founded in 2003 that brings together A&R leaders, managers, publishers, tech companies and artists from around the world. Now entering its 26th edition, the Burbank-based event has built a reputation as one of the industry’s more relationship-driven gatherings, where conversations frequently turn into collaborations, deals and long-term creative partnerships.

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