Latto Launches Her ‘Big Mama’ Era with Score-Settling ‘Business & Personal’ Single: Stream It Now
Latto has been lying low for the past few months, but Big Mama is back on the scene. On Friday (March 20), the Grammy-nominated MC dropped her new “Business & Personal” single, marking the first taste of Big Mama , her forthcoming fourth studio album, out May 29 via Streancut and RCA Records. Bold and assertive, the new single finds Latto settling scores and addressing every rumor that’s been slung her way.
Latto officially announced the single’s release with a cinematic trailer posted to her social media pages on Thursday afternoon (March 19). “I ain’t go missing. I had to give y’all time to miss me. Before you run the game, you gotta take baby steps to go the distance,” she narrates as the camera follows her slowly strutting towards a baby cheetah — in jet-black stilettos, of course — and handing it a bottle of milk.
“Home to the studio, studio back home, listening to every beat [and] feeling every kick. Ever since I was a little girl, I always dreamed of having my own. Big Mama. But this...
Original reporting by Billboard