Samsung Sets BTS ‘Arirang’ Tour Partnership With Exclusive ‘Experiences’ and Merch Drop

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Samsung is helping BTS fans get up close and personal with the group this summer with a new global partnership with the BTS ‘Arirang’ World Tour . The Korean electronics giant — and longtime BTS supporters — will host an exclusive “BTS THE CITY ARIRANG SEOUL” experience, with a number of immersive experiences across the city tied to the new Samsung Galaxy S26 smartphone.

First teased at CES and officially unveiled in February , the new Galaxy S26 Ultra phone features a vivid 6.9-inch display, a lightning fast new processor, and a 50MP Ultra-Wide Camera, 200MP Wide Camera and 50MP Telephoto Camera, all housed in a slim and sleek “Armor Aluminum” finish. Get a 512GB Galaxy S26 Ultra smartphone right now for the same price as a 256GB phone — a 13% savings.

This is an exclusive offer on the Samsung website. The phone is available in six colorways, including an online-exclusive “Silver Shadow” and “Pink Gold” release.