BTS’s ‘Comeback Live’ Special Drew 18.4 Million Views on Netflix

BTS ’s livestreamed comeback concert captured 18.4 million global viewers on Netflix , the streaming giant reports. The one-hour show was beamed out from the superstar boyband’s performance Saturday (March 21) in their native Seoul, South Korea, an event that marked the first time all seven members had performed together since October 2022. The Netflix special nabbed top spot in 24 countries, according to a statement issued Wednesday (March 25), and cracked the weekly top 10 in 80 countries.

To-date, the campaign has reached 2.62 billion global social impressions just on Netflix’s own channels. “From Asia to the Americas,” reads the presser, “BTS dominated the Netflix charts as fans tuned in simultaneously to witness the start of the next chapter for one of the world’s biggest bands.” On the same day as the show, Spotify announced that ARIRANG , the boy band’s first album in six years, had become the platform’s most-streamed album in a single day in 2026 so far.

The release also set a new record as the most-streamed K-pop album in Spotify history. BTS last released a...