Baby Keem and Kaytranada Kick Off World Cup Season at Adidas’ Latest Jersey Reveal

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Adidas brought the World Cup to Los Angeles in the most L.A. way possible — with a traffic jam. To mark the release of the away kits for its partner federations, including Germany, Mexico, and Argentina, Adidas shut down a tunnel running under a major downtown road for a late-night party, replete with paleteros, parked cars filled with soccer balls, and popped trunks with drinks on ice.

Grammy-winning producer Kaytranada spun a DJ set from the back of a big rig. Baby Keem, hot off his buzzy sophomore album, Ca$ino , followed with a tight, energetic set atop the trailer (wearing a red Adidas track jacket, naturally). L.A. is one of nearly a dozen U.S. cities set to host games this summer, including some big matchups, such as the U.S.’ opening game against Paraguay and one of the quarterfinals.

Of the host countries, Nike represents the U.S. and Canada, while Adidas is the jersey sponsor for Mexico. This...