BTS’ New Album ‘ARIRANG’ Breaks Multiple Spotify Records Following Release

BTS ’ long-awaited comeback album is off to a blockbuster start on streaming platforms. On Saturday (March 21), Spotify announced that the Korean supergroup’s first album in six years, ARIRANG , has become the platform’s most-streamed album in a single day in 2026 so far. The release also set a new record as the most-streamed K-pop album in Spotify history.

“ARMY made ‘ARIRANG’ the most streamed K-Pop album in Spotify history and the most streamed album in a single day in 2026. Favorite track so far?” Spotify wrote on Instagram . ARIRANG , which dropped Friday (March 20) , was already making waves before its release. Spotify noted that the album is one of the most pre-saved album Countdown Pages in platform history, with more than five million presaves.

To keep the momentum going, Spotify has partnered with BTS to offer fans immersive experiences and in-app activations. Highlights include a BTS Music Quiz, an album listening party, a private fan event in New York City, and a three-day cruise along Seoul’s Han River. Featuring 14 tracks produced by Diplo, Kevin...