Superstar Q&A With Junior H: Breaking Regional Mexican Music Rules | SXSW 2026

Junior H sits down with Billboard’s Co-Chief Content Officer, Leila Cobo, for the Superstar Q&A at SXSW 2026 to chat about his chart-topping album ‘DEPR

He discusses launching Sad Boy Records, signing his first artist Gael Valenzuela, his upcoming Latin America tour with plans to expand to Europe, and breaking traditional machismo stereotypes. A daily briefing on what matters in the music industry